ENGAGING COMMUNITIES THROUGH GAMIFICATION: CASE STUDIES IN CULTURAL HERITAGE PRESERVATION – ALDEIA PINTADA AND LAGOA GEOTOUR IN PORTUGAL, 2025, Plural, Célio Gonçalo MARQUES, Inês Domingues SERRANO, Lígia Salgueiro MATEUS, João Pedro Tomáz SIMÕES, Hélder da Corte PESTANA
Gamification presents innovative ways to connect communities with their cultural heritage, turning preservation into an interactive and engaging experience. A study conducted by the Portuguese team delves into this dynamic approach, examining how gamification techniques are successfully employed in two distinct local contexts: Aldeia Pintada and Lagoa Geotour.
The research, titled “Engaging Communities Through Gamification: Case Studies in Cultural Heritage Preservation – Aldeia Pintada and Lagoa Geotour in Portugal”, provides valuable insights into these community-based initiatives. It highlights Aldeia Pintada, located in Torre village, where vibrant murals and interactive storytelling methods are used to bring local history and narratives to life. Furthermore, the study explores Lagoa Geotour in the Azores Islands, an initiative that leverages a geocaching game to guide visitors through the area’s rich cultural and geological heritage in an adventurous format.
Authored by Célio Gonçalo Marques, Inês Domingues Serrano, Lígia Salgueiro Mateus, João Pedro Tomáz Simões, and Hélder da Corte Pestana, the paper offers an in-depth analysis of how these gamified projects foster community involvement and contribute to the sustainable preservation of cultural assets in Portugal.
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